ISO 23592:2021

Service excellence — Principles and model

This document specifies service excellence terminology, principles and model to achieve outstanding customer experience and sustainable customer delight. It does not focus on the provision of basic customer service but on the provision of excellent service.

This document applies to all organizations delivering services, such as commercial organizations, public services and not-for-profit organizations.


ISO/TS 24082:2021

Service excellence — Designing excellent service to achieve outstanding customer experiences

This document specifies principles and activities for designing excellent service that achieve outstanding customer experience. It applies to all organizations delivering services, such as commercial organizations, public services and not-for-profit organizations.


ISO/TS 23686:2022

Service excellence - Measuring service excellence performance

This document specifies metrics and methods of measuring service excellence performance. It provides a set of approaches that can be used to measure service excellence performance, particularly those factors with the greatest impact on improving outstanding customer experiences and customer delight.

It covers all the four dimensions and nine elements of the service excellence model described in our basic standard ISO 23592:2021.


ISO/TR 7179:2023

Service excellence - Practices for achieving service excellence

This document provides practices for achieving service excellence. This document can be used when applying ISO 23592 and ISO/TS 24082.


ISO 11367:2025

Service excellence — Principles and model for public service organizations

This document establishes the principles of public service excellence and gives guidance on a public service excellence model.

This document is applicable to public service organizations that deliver services and aim to provide an outstanding experience to their key stakeholders, such as the society (the citizens) they serve, and other partner organizations for the purpose of delivering excellent service.


ISO/TS 19387:2025 

Service excellence — Maturity model

This document establishes principles for and gives guidance on using a service excellence maturity model (SEMM).

This document is applicable to all organizations delivering services, such as commercial organizations, manufacturing companies, public services and not-for-profit organizations. In accordance with ISO 23592, it can help organizations to determine their own maturity level with regard to service excellence. It also offers guidance for future improvements and can be used for internal and external audits.

An organization can decide for itself whether the whole service excellence model with its four dimensions and nine elements or only selected dimensions and elements are assessed and improved.


ISO/TS 19390:2025

Service excellence — Implementation approach for ISO 23592

This document gives guidance to organizations on how to implement service excellence based on ISO 23592.

This document can be used in conjunction with ISO/TS 24082 and ISO/TS 23686.


ISO/TS 19384:2026

Service excellence — Guidance for the application of digital approaches to achieve service excellence 

This document gives guidance on applying ISO 23592, including principles, models and specific application methods, to achieve service excellence by implementing and using digital approaches.

This document is applicable to organizations having, or planning to have, digital approaches to achieve service excellence.