International Standard
ISO 20252:2026
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Reference number
ISO 20252:2026
Edition 4
2026-09
© ISO 2026

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Published (Edition 4, 2026)

ISO 20252:2026

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CHF 225
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Abstract

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics.

This document does not apply to non-research activities, such as direct marketing.

General information

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