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ISO 20252

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

Revisions:

• Previously
  ISO 20252:2006
• Revised by ISO 20252:2019
  ISO 20252:2012
• Completed. Includes Annexes reflecting ISO 26362 (Sampling and Access Panels, withdrawn) and ISO 19731:2017 (Digital Analytics and Web Analyses)
  ISO 20252:2019