Trust across borders: Trade, predictability and cooperation in a changing world

As geopolitical uncertainty, shifting supply chains and economic fragmentation reshape global trade, businesses face a fundamental challenge: how can they continue to operate with confidence across borders? In this one-to-one conversation, Jean-Marie Paugam, Deputy Director-General of the World Trade Organization, will explore what creates trust and predictability in international trade, and the importance of cooperation in an increasingly complex global economy.

The discussion will also consider how shared rules, regulations and International Standards can help reduce friction, build confidence and support trade across borders, including in the rapidly evolving digital economy.