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Do you have a vision or ideas of how will digital technologies shape our future? And how can standards help us build the best possible future?
Make a 60 to 90 second video for the chance to win prize money, plus a trip to Glasgow for a once in a lifetime opportunity to attend the ISO and EURAS events.

BSI and ISO Logos


The Context

The increasing spread of digital technologies and the fast pace of advancements in this area are changing the way we live, work and do business in the future. Automation, artificial intelligence, blockchain, IoT, facial recognition and virtual reality are just a few examples of digital technologies that will disrupt our current reality.

Standards have played a big role in getting many of these technologies to where they are now. This is because standards create interoperability and compatibility between products and processes, facilitate the transfer of information between economic actors or machines, and ensure sufficient levels of quality and safety. They can also be used by regulators to help mitigate potential risks to society, without stifling innovation. International standards, in particular, promote the acceptance and uptake of digital technologies because these technologies are inherently cross-border in nature. What’s more, the trust generated by the use of standards by companies and governments alike has been crucial in driving digital transformation.  

The Challenge

Imagine the world in 2050; a world in which digital technologies have transformed our lives in specific ways. Respond to any/all of the following questions:

  • How have standards enabled us to reach this future?
  • What do standards look like in this future and how are they being used?
  • How have standards helped with the opportunities and challenges that society is facing in this future?
  • What are the standards that this future needs? (Future topics for standardization, either for specific standards or larger subject areas that need addressing)

The Format

Individually, or with a friend, make a video of up to 90 seconds outlining your vision of the future and how standards can make it better.

Your story should feature the following elements:

  • Your vision of the future in 2050
  • Your answers to some/all of the questions outlined in the challenge (above)
  • At least one challenge/problem/opportunity that society is facing in this future, related to digital technologies
  • At least one idea for a standard that controls/minimizes/fixes/responds to that problem

The Prize

1st place: 500 CHF plus sponsorship* to attend the ISO foresight event and EURAS conference taking place on 10-12 June in Glasgow, Scotland.
2nd place: 500 CHF
3rd place: 300 CHF

Winners and shortlisted candidates will also have their work promoted to a worldwide audience through ISO and BSI’s social media and other channels.

*sponsorship includes return economy class travel to Glasgow, conference fees, accommodation and living expenses for the duration of the event (10-12 June 2020).

How to enter

Send us your video by 15 April 2020 ( A judging panel from ISO and BSI will select the winners and will be looking for videos that demonstrate bold and creative thinking, provide practical ideas and proposals, demonstrate an understanding of the role of standardization, are engaging and communicate their key messages clearly to a broad audience. See clause 8  of the Competition Rules for more details on how to submit your entry.

About the Competition

ISO and BSI are organizing this student competition in conjunction with the ISO foresight event and annual conference of the European Academy for Standardization (EURAS), taking place on 10-12 June in Glasgow, Scotland. The ISO event will use foresight techniques to explore how standardization can support digital transformation and contribute to creating desirable futures. The EURAS conference will showcase research on standards and digital transformation, blockchain and innovation, as well as other standardization related topics.  

Questions? Send an email to:

The Rules

  1. Eligibility. Anyone enrolled as a student at an institute of Higher Education and over 18 years old can enter the competition, except for staff, directors, and officers of the organizers, and their respective spouses, parents, siblings, and children. Submissions from both individuals and teams of 2 are accepted.
    Winner/s: Once selected, the winner/s will be required to send the organizers the following information, which may include some of their personal data: full name, country of origin, a short biography and a photo to be used in the promotion of the competition. The winner/s will also need to provide the organizers with additional information to transfer the prize money. For more information on how your personal data will be used and processed, please consult the below section 10 entitled “Data Protection”.
  2. Organizers. The organizers of this Competition are the International Organization for Standardization (ISO), and the British Standards Institution (BSI), (hereinafter also defined as “We”).
  3. Deadline. The Video Competition closes on 15 April 2020 (UTC 23:00). Submissions received after this time will not be considered.
  4. Prizes. First place will receive CHF 500 plus sponsorship to attend the ISO and EURAS meetings on 10-12 June in Glasgow, Scotland. Sponsorship includes return economy class travel to Glasgow, conference fees, accommodation and living expenses for the duration of the event (10-12 June 2020), (reserved and/or approved by the organizers).
    Second place will receive CHF 500 and third place will receive CHF 300.
  5. Specifications. Your entry should illustrate how standards can help society grasp the opportunities and deal with the challenges brought about by digital technologies in the future. Read the entire competition theme statement.
  6. Length and format.
  • Your video should be around 60 seconds long (up to a maximum of 90 seconds) and be the standard YouTube format (16:9 aspect ratio).
  • Videos should either be in English or contain accurate English subtitles.
  1. Story. Your story should feature the following elements:
  • Your vision of the future in 2050
  • (Optional: A location… community, city or country)
  • At least one challenge/problem that society is facing in this future, related to digital technologies
  • At least one idea for a standard that controls/minimizes/fixes that problem
  1. Submit your entry. To submit your entry, send an email to with the link to your video posted on Youtube (see details below), clearly stating that this is your entry to the “standards for digital transformation student competition.” Once we receive your entry, we may add it to a playlist on our YouTube channel or a social media album.

    Video —
    Your video entry should be uploaded to a YouTube account and set to “public”. The video description on YouTube should include:
  • Team member name(s)
  • A very brief explanation of your vision of the future and the challenge/problem(s) being faced
  • A statement along these lines: This is our entry to the standards for digital transformation student competition organized by ISO and BSI.
  1.  Selection process. ISO and BSI will select the winners. The judging panel will be looking for videos that demonstrate bold and creative thinking, provide practical ideas and proposals, demonstrate an understanding of the role of standardization, are engaging and communicate their key messages clearly to a broad audience.
    Twitter, Instagram, Facebook and YouTube are not affiliated with the Competition in any way and are not responsible for the administration of the Competition or the awarding of the prize.
  2. Data protection. By participating in this Competition, you agree that you will be requested to share some of your personal data (i.e. your personal image or other information as further defined below) with the organizers and social media platforms, such as Youtube.

    More specifically, to submit your entry, you will be required to upload your video to a YouTube account (as detailed under section 8, entitled “Submit your Entry”). In this regard, you should be aware that anything you choose to upload on Youtube and/or any other social media platform (such as Facebook, Twitter, Instagram) will be subject to their respective terms of use and privacy policies. We may decide to re-share the content you posted within the respective selected platform.

    If you are selected as a winner, we will ask for your full name(s), country(ies) of origin, (a) short biography(ies) and a photo of you/your team so that we can talk about the winning entries in our newsletters, website, social media accounts, and at any award ceremony (if applicable).

    By participating to this Competition, you agree that the personal data you share with us will be used and processed for the purpose of organizing and promoting this Competition. For more information, on how ISO and its Members will process your personal data you may consult ISO’s Privacy Policy at the following link:
  3. Countries where Facebook/Twitter/Instagram/YouTube is blocked. An exception is made for residents of countries where Facebook/Twitter/Instagram/YouTube is blocked. You can submit your video as a compressed MPEG file of less than 4MB to
  4. Filming others. Always get express permission from anyone who will appear in your video to allow the organizers to reproduce, distribute, and otherwise modify your video, including their appearance in it. Organizers may also grant their members the rights to reproduce, distribute or otherwise modify your video. Do not film anyone under 18 years old.
  5. Don’t film other companies’ logos. Do not include any logos, trademarks, designs, or other intellectual property or commercial property in your film other than those provided by us for the Competition. You may not use the video for commercial solicitation or other promotional material, advertisements or personal solicitations, including referencing your or someone else’s company contact details.
  6. Anything mean will be disqualified. No offensive or sensitive content is tolerated; that includes religious or anti/religious, racial, political, obscene, violent, or pornographic content.
  7. Only your work. You must submit only original designs and films that you have worked on yourself (as an individual or as a team). Use of others’ work will automatically disqualify a submission.
  8. ISO and BSI will get full rights to the entries(s) you submit. By submitting your entry to this Competition, you grant the organizers (jointly and severally) a worldwide, royalty-free, perpetual, non-exclusive right and license to copy, distribute, and display each submitted entry, in any media including posting in an online gallery, publication(s), and various marketing materials, and with right to use, copy, modify, edit, and create derivative works therefrom, and agree to execute documents (such as a release form) confirming such right and license, at the organizers’ reasonable request.
  9. Don’t do something illegal or film something illegal. Do not film any criminal or other illegal activity or provoke others to do something illegal on your film.
  10. Limitation of liability. To the full extent permitted by law, by participating in this Video Competition, you agree that the organizers will have no liability whatsoever (jointly and severally) for, and will be held harmless by the entrant team (jointly and severally) for any liability for any bodily injury, cost or damages of any kind to persons, including death and property, damages sustained due in whole or in part, directly or indirectly, from your creation, use, or intended use of your entry, participation in this Competition, and the acceptance, possession, use or misuse of the prize.

    By participating in this Competition, you agree that the organizers reserve the right to withdraw it for any reason and, shall not in any way be held responsible for any costs incurred by the entrant team in the preparation and presentation of the respective application.
  11. Applicable law and Arbitration. This Competition and these Official Rules shall be exclusively governed by the substantive laws of Switzerland, without regard to its conflicts of law provisions. Any dispute, controversy or claim arising out of, or in relation to, this contract, including the validity, invalidity, breach, or termination thereof, shall be resolved by arbitration in accordance with the Swiss Rules of International Arbitration of the Swiss Chambers’ Arbitration Institution in force on the date on which the Notice of Arbitration is submitted in accordance with these Rules. The number of arbitrators shall be one. The seat of the arbitration shall be Geneva, Switzerland. The arbitral proceedings shall be conducted in English.
  12. Participation in the Competition. By entering the Competition, you hereby represent and warrant that you have read and accept these Rules.


Related information

  • Standards for digital transformation - Student competition

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