ISO 20252:2019 Preview

Market, opinion and social research, including insights and data analytics -- Vocabulary and service requirements

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.


General information

  • Status :  Published
    Publication date : 2019-02
  • Edition : 3
    Number of pages : 66
  • :
    ISO/TC 225
    Market, opinion and social research
  • 03.100.20
    Trade. Commercial function. Marketing
    01.040.03
    Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies)
    03.020
    Sociology. Demography

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