Tourism and the Digital Transformation is the theme of this year World tourism Day... (follow reading)
Indeed tourists are becoming more and more digital thanks to innovative technologies that are being applied to tourism services and products. Mobile devices have become key to get information, make bookings, buy services with few clicks and share opinions through social media.
An adaptation of the tourism industry is needed to meet the challenges of this new smart traveller that requests customized experiences rather than traditional holiday packages.
ISO TC 228 tourism and related service can help the tourism industry to evolve and become more competitive through technology, while promoting sustainability, by using the best practices agreed by the industry over 100 countries.
In this 3 min video International Standards for sustainable tourism you will learn more about what this committee is working on. We encourage you to join and be part of the ISO TC 228 family!