What’s in a Brand? Quite a bit, actually
An independent and objective system for evaluating brand performance is essential. Two ISO standards help to get the job done.
By Catherine Infante on
ISO brings gender to the forefront on International Women’s Day
Sunday 8 March is International Women’s Day. In the spirit of celebrating the next generation of women and girl leaders, the United Nations’ theme is “I am Generation Equality: Realizing Women’s Rights”. It’s a call to action for everyone to push for complete gender equality. ISO is helping to advance …
By Clare Naden on
Five things you didn’t know about global payments
Market disruption is increasing in the USD 1 trillion global financial services industry, according to the recent “McKinsey on Payments” report (McKinsey & Company, 2020). Demand for better products and services and increased digitization are putting banks under pressure. Here are five top standards …
By Clare Naden on
New standard for consumer warranties keeps everyone in the supply chain on the same page
The rise in e-commerce and globalization has revolutionized retail trade – for both the good and otherwise of the consumer. However, more choice doesn’t always equate to better quality. A new International Standard for consumer warranties will help to protect every player in the supply chain.

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ISOfocus March/April 2020

The art of business

Standards are a set of powerful business tools for organizations of all sizes. They inspire confidence, drive down costs, boost productivity and improve profits. Interested to learn more? Browse for business trends and read all about standardization successes.


ISO 22301 - Business continuity

A free publication about ISO 22301, the International Standard for implementing and maintaining effective business continuity plans, systems and processes.


ISO/IEC 20000 IT service management – A practical guide

A practical guide on how to manage services in today’s dynamic service environment using ISO/IEC 20000-1:2018.


Economic benefits of standards

This publication is intended to assist organizations and individuals, and particularly ISO members, to demonstrate the tangible benefits that standards bring to organizations – and, more generally, to citizens and society, by: Highlighting how standards create value for the organizations that use them, …

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